Data Scientist - Attribution SME - Marketing - Outside IR35

Role - Data Scientist - Attribution SME

Location - Fully Remote

Start Date - First week of September

Rate - Market Rates

Contract Length - 3 Months initially (View to extend to a multi-year roll out)

The role is Outside IR35



Description:

I'm looking for an experienced Attribution SME/Data Scientist with an extensive marketing & gaming background.

The main objective for the engagement is to set the vision for attribution, defining what is possible and what they can commit to the SLT. The candidate will be a key contributor in terms of the metrics and information that will be most useful to the regional teams, defining the data needed to supply the dashboards and explaining the changes they need to make to their attribution model, processes and roadmap. They'll work with technical and non-technical marketing SMEs in their group and regional businesses.

Requirement:

• Understand how to better attribute a sale to multiple touch points
• Need someone in marketing, that client facing and work with that team and the existing technical team
• Domo - BI Tool
• Strong MMM
• Know regulations around gaming

The role is outside IR35 and Fully remote.

Key Skills

• Advanced Attribution Modelling

Proficiency in building data-driven attribution models including multi-touch attribution (MTA).
Experience with statistical modelling and machine learning techniques to improve attribution accuracy.

Google Analytics 4 (GA4), R, Python, and other data analysis platforms like SQL, or Looker.

• Data Engineering and Integration

Strong understanding of data pipelines, ETL processes, and data warehousing.
Experience with cloud platforms like AWS, Redshift, and Azure Databricks for data migration and integration. SQL, AWS, and Redshift

• Web and Server-Side Analytics

Deep knowledge of web analytics and server-side tracking to ensure accurate data collection.
Experience with Google Tag Manager (GTM), and server-side tagging solutions.

• Customer Journey Analysis

Understanding of customer journey mapping and how different touchpoints contribute to conversions.
Ability to identify gaps in the customer journey and recommend improvements for more comprehensive analysis.